Analytics systems enable you to track user activity on your online shop and provide a wealth of useful marketing information.
The tracking section allows your to set up your Google Analytics Tracking ID with Shopblocks. Google Analytics is a way for you to see where your customers go on your online shop, what they click on, what they like and don’t like, and even where they came from before getting to your online shop.
When you sign up to Google Analytics you will be given a Tracking ID which will look something like UA-000000-01.
Ecommerce Tracking allows you to analyse purchase activity on your online shop. You can see product and transaction information, average order value, ecommerce conversion rate, time to purchase, and other data. To turn this on check the Enable Ecommerce Tracking tickbox.
More information about Google Analytics can be found on the Google Analytics Solutions website.
Head Code and Footer Code
These fields are reserved for creating your own scripts and code to run on your shop. If you’re not sure what this section is for then leave it blank. Entering invalid code into these fields could potentially break your shop.